Gift Shop Design Wins Award
The new design of our Gift Shop received an award from the International Interior Design Association (IIDA). Giovanna Pucci, Marketing Manager of international architecture firm Gensler, points out that this project was a great opportunity to design a cultural retail space.
“Renovating a small area within an emblematic building is extremely challenging. We managed to implement new design trends that allow the user to interact directly with the product being exhibited. We wanted the Museum Gift Shop to be a versatile space that conformed to the needs of the products and was nurtured by the consumer’s experience,” states Pucci.